Build A Sticky Site: Five Tips To Increase Visitor Engagement
Article by Kevin Phillips
Part of the foundation of any Internet marketing strategy is building a website that engages visitors and drives them deeper into your content. The concept, known as site stickiness, can really make a difference in your company?s brand awareness, customer engagement, and financial bottom line! Here are five excellent tips that you can use today to help make your website stickier.
Create an image strategy for your website. One of the buzz topics in Internet marketing today is building an image strategy, or rather putting images to work for you. Images, oftentimes more than words, engage web visitors with your brand. This fits, as often web surfers only spend minutes, or even seconds, on any given page! You need to grab their attention and keep it in the most effective way possible, which is where images come in. Find places where images can tell the story just as well as words, and develop with images and create infographics that fit the bill. This strong imagery will keep your visitors engaged for longer, leading to more page views and opportunities to take action with your company.
A clean, simple navigation is another key to site stickiness. If visitors can?t easily get to where they want to go, they will quickly surf away from your website! Beware of overwhelming navigation tricks like lists within lists. Stick to as few navigation links as you need to initially lead your visitor to take another action with your website. Also, keep your main navigation ?above the fold?, meaning the visitor should not have to scroll the page to get to your important navigation links. If visitors can?t initially see what you want them to do, then you are in jeopardy of losing them.
Create an image strategy for your website. One of the buzz topics in Internet marketing today is building an image strategy, or rather putting images to work for you. Images, oftentimes more than words, engage web visitors with your brand. This fits, as often web surfers only spend minutes, or even seconds, on any given page! You need to grab their attention and keep it in the most effective way possible, which is where images come in. Find places where images can tell the story just as well as words, and develop with images and create infographics that fit the bill. This strong imagery will keep your visitors engaged for longer, leading to more page views and opportunities to take action with your company.
Develop engaging, relevant content. Oftentimes, websites get their function right for site stickiness, but then immediately fail on content execution. Your content must be relevant to your company, and most importantly, it needs to be engaging and persuasive! Nothing turns off a visitor more than dull, merely functional content. If you feel your content is not up to snuff, research copywriting online. There are tons of excellent resources available that can teach you how to create more engaging content.
Offer free research, white papers, and case studies. Your visitors may be very interested in learning how others fared using your products or services. They may be intrigued to discover new research related to the topics relevant to your business. Free white papers and original research can really engage visitors and keep them glued to your website for longer. Consider developing an annual study related to your company?s market that you can feature on your website every year!
With increased site stickiness, you?ll see your page views, and ultimately sales, jump exponentially! Take action on these tips today, and get ready to watch your business grow.
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